Merrill Social Norms Campaign

The Optimist Club of Merrill donated $500 to the Healthy Minds of Lincoln County in support of the Merrill Social Norms Project.  Aspirus Merrill Hospital, CM CARES Church Mutual Insurance Company Foundation, and Merrill Area United Way have also provided funding to support this project.

Randy, President of Optimists of Merrill presents a donation to members and advisors for the Merrill High School Social Norms Committee

Optimists Donate to Support Merrill Social Norms Project – Foto News – Feb 3, 2022

Social norms project combats misperceptions of alcohol, drug use – Merrill Courier March 4, 2016

Social Norms project combats misperceptions of alcohol, drug use – Merrill Foto News March 2 2016

Optimists make donation – Merrill Focus January 31 2014

Clinic donates to Merrill Social Norms project – Foto News March 27, 2013

Results from the Merrill High School student surveys indicate that from 2007 to 2021, there was an important reduction of perception of alcohol use among Merrill High School students as measured by a decrease in perception of alcohol as the typical socializing beverage (27% to 17%), perception of students driving after drinking (77% to 53%), riding in a vehicle with another student who had been drinking (84% to 58%), and perception of peers who have drank alcohol in past 30 days (93% to 85% perceived used by typical student; 60% to 58% perceived use is normative [more than half their peers used]).  Between 2007 and 2021, the actual reported 30 day use of alcohol has dropped (47% to 42%).  The percentage of students that reported never drinking alcohol increased by 18% (26% to 44%), and never tried cigarettes increased by 24% (54% to 78%).  This data demonstrates that by marketing true norms we are changing perceptions which leads to an increase in healthy behaviors.

Merrill Social Norms Project Overview 

Merrill Social Norms Campaign Materials

Fall 2022

Parent/Community Poster

High School Poster for Fall

Spring 2022

High School poster for May

Board by Lincoln Lanes late April thru early September 2022

Winter 2021-2022

Community Poster

High School poster for Mid-March thru April

High School poster for February thru Mid March

High School poster for December 2021 thru January 2022

Board across from Merrill Post Office in February-March

Fall 2021

Board by Lincoln Lanes late October 2021 thru March 2022

Summer 2021

Board across from Post Office in August 2021

Board by Lincoln Lanes May thru October 2021

Board by County Market during May

Spring 2021

Middle School Poster for May and June

Middle School Poster for April

Winter 2021

Middle School poster for March

Middle School poster for February

Billboard across from Post Office in February

Middle School Poster for January 2021

Fall-Winter 2020

Middle School poster for December

Posted by Dave’s County Market in December 2020

Billboard posted south on Hwy K during the month of November

Billboard posted across from Post Office during month of November

Board by Lincoln Lane from November 2020 to April 2021

(Note:  Due to school transitioning to virtual in March 2020 as a result of COVID-19, we were unable to meet with youth on the committee.  This resulted in our campaign being halted until fall/winter 2020.)

December 2019 – February 2020

High School poster for Feb – March

Billboard posted by County Market during the month of January

Parent/Community Poster

Middle School Poster for Jan-Feb

Billboard posted across from Merrill Post office for the month of December

Billboard posted on Hwy K as enter Merrill from south during month of December

September – November 2019

Board by Lincoln Lanes (Nov – April 2020)

Parent/Community poster

High School poster

Sept – Oct Middle School poster

Nov – Dec Middle School Poster

Summer 2019

Parent/Community Poster

High School Poster

Middle School Poster

Spring 2019

Parent/Community Poster

High School Poster (March)

Middle School Poster (March)

Winter 2018

Parent/Community Poster

High School Poster (Dec – Jan)

High School Poster (Jan – Feb)

Middle School Poster (Dec)

Middle School Poster (Jan)

Middle School Poster (Feb)

Fall 2018

Billboard by Lincoln Lanes (July – Dec. 2018)

Spring 2018

Community/Parent Message

High School Message (March – April)

High School Message (May – June)

Middle School Message (March)

Middle School Message (April)

Middle School Message (May – June)

Winter 2017-18

Billboard (Feb – March 2018)

Community/Parent Message (Dec. 2017 – Feb. 2018)

High School Message (Dec. 2017 – Feb. 2018)

Middle School Message ( Jan. – Feb. 2018)

Middle School Message (Dec. 2017 – Jan. 2018)

Fall 2017

Billboard (November-December 2017)

Community/Parent Message (September – November 2017)

High School poster (September – November 2017)

Middle School poster (October 2017)

Middle School poster (September 2017)

Summer 2017

Billboard (August – September 2017)

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Foto News on July 26, 2017

March – June 2017

Foto News on May 24 2017

Foto News on April 19 2017

Billboard (May – July 2017)

Billboard (March 2017)

Parent/Community poster March – June 2017

Middle School poster – March 2017

Middle School poster April 2017

Middle School poster May – June 2017

High School poster mid-March – April 2017

High School poster May – June 2017

December 2016 – February 2017

Billboard by Lincoln Lanes

Billboard by Lincoln Lanes (Jan. – June 2017)

Parent/Community poster

Parent/Community poster Dec. – Feb.

High School Poster – Feb – mid March

High School Poster Dec - Jan

High School Poster for Dec – Jan

Middle School Poster – February

Middle School Poster for Dec – Jan

September – November 2016

Parent/Community poster

Parent/Community poster

High School Poster

High School Poster

Middle School poster

Middle School poster

March – June 2016

Parent-Community Message

Parent-Community Poster

Student Poster

Student Poster

Billboard - East 2nd Street by Fire Station

Billboard – East 2nd Street by Fire Station

December 2015 – February 2016

Parent-Community Poster

Parent-Community Poster

Student Poster

Student Poster

September – November 2015

Parent/Community

Parent/Community poster

Student message

Student poster

Foto News ad - September - November 2015

Foto News ad – September – November 2015

Billboard - Hwy K North of Merrill by Prairie River

Billboard – Hwy K North of Merrill by Prairie River

Summer 2015

Billboard - Hwy K North near County Road Q Intersection

Billboard – Hwy K North near County Road Q Intersection

March – June 2015

Billboard on Hwy 64 West

Billboard – Hwy 64 West across from Post Office

Billboard - Hwy 64 West

Billboard – Hwy 64 West

Parent/Community poster

Parent/Community poster

Student poster

Student poster

Foto News ad March - June 2015

Foto News ad March – June 2015

December 2014 – February 2015:

Parent/Community Poster

Parent/Community Poster

Student Poster

Student Poster

Foto News ad Dec 17 2014 and January 14 2015

Foto News ad December 17 2014 and January 14 2015

Foto News ad December 31 2014

Foto News ad December 31 2014

September – November 2014:

Parent/Community poster

Parent/Community poster

High School poster

High School poster

Summer 2014:

Billboard - Hwy K South

Billboard – Hwy K South

Hwy 64 West - Dave's County Market

Billboard – Hwy 64 West

2013-14 Spring (April – June):

Parent/Community Poster

Parent/Community Poster

Student Poster

Student Poster

2013-14 Winter (December – March):

Billboard - Hwy 64 West

Billboard – Hwy 64 West

Parent/Community message

Parent/Community poster

Student message

Student poster

2013 Fall (September – November):

October 2013 Bill Board on West 64 near Dave's County Market

October 2013 Bill Board on West 64 near Dave’s County Market

Parent/Community ad

Parent/Community Poster

Student poster

2013 Spring (April – June):

Parent/Community Poster

Parent/Community Poster

Student Poster

Student Poster

May 2013 Bill Board on Hwy K North of Merrill

May 2013 Bill Board on Hwy K North of Merrill

School Computer Log in Screen

2013 Winter (January – March):

Parent Community Poster

Student Poster

2011-2012 Fourth Quater (July – September):

Fourth Quarter Billboard

Foto News ad

Cosmo Theater Ad and Parent Community Poster

Cosmo Theater Ad and July – August Student Poster

Student September Poster

2011-2012 Third Quarter (April – June):

Third Quarter Billboard

Foto News ad

Cosmo Theater Ad and Parent/Community Poster

Cosmo Theater ad and MHS Student Poster for April

Cosmo Theater ad and MHS Student Poster for May and June

Middle School Student Poster for April

Middle School Student Poster for May and June

School Computer Log In Screen

2011 – 2012 Second Quarter (January – March):

http://www.youtube.com/watch?v=XzJr3dP-E7U

http://www.youtube.com/watch?v=UhUSzfM7X0w Edit this video

Second Quarter Billboard

First Student Poster and Cosmo Theater Ad

Second Student Poster

Winter Sports Guide – Student Ad

School Log In Screen

Parent/Community Poster and Cosmo Theater Ad

Winter Sports Guide – Parent/Community Ad

Foto News ad

2011 – 2012 First Quarter (October – December):

First Quarter Billboard

First Student Poster

Second Student Poster and Cosmo Theater Ad

Winter School Computer Log-in Screen

Fall School Computer Log In Screen

Fall Sports Guide – Student Ad

Foto News Sports Section Ad

Parent/Community Message and Cosmo Theater Ad

Fall Sports Guide – Parent/Community Ad

Parent Newspaper Ad

Merrill Parent Banner

Merrill Parent Banner

Merrill Student Banner

Merrill Student Banner

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